Voice Search: The Digital Revolution of Voice MarketingDigital Visibility
Voice search is now an integral part of our daily life. Are Alexa, Siri, and Ok Google telling you anything? Voice search will be the real protagonist in digital marketing. As the latest updates of the Google algorithm show, the intent of the search engine is to respond as promptly as possible to user requests.
What better way than a voice search to reproduce and understand natural language and respond to user needs?
Brands are increasingly understanding the importance of SEO optimization for voice searches. The future of digital marketing is voice search and the future is now, considering that in 2020 50% of searches were done via voice. What are you waiting for?
Let’s find out more about the world of ‘voice search marketing‘ and how to optimize your site with this in mind.
The importance of voice search in digital marketing
Voice search is a search method based on voice recognition. Using voice commands, users can quickly obtain information online. The strengths are comfort, ease of use and natural language. These elements have now made voice assistants part of our daily life.
Like the queries typed, the voice search is carried out to meet any type of need: local searches, entertainment, general information, how to, product search …
The significant increase in voice searches therefore requires a digital marketing revolution. Like traditional searches, voice searches also provide results via search engines.
To make the most of the potential of voice marketing, it is necessary, like traditional searches, to focus on SEO, which is a set of practices with which to position a website on search engines in an organic way. In this way, Voice SEO joins traditional SEO.
Let’s find out how to best optimize your website for voice marketing.
How to optimize a site for voice search
Thanks to voice searches, queries on search engines are increasingly ‘human’.
It is therefore necessary to adapt one’s language and contents to the spoken language and not to the written one. At the same time, it is increasingly necessary to anticipate the user’s need and provide an adequate and timely response.
That said, here are the 3 key points to make the most of Voice SEO.
SEO Content Optimization – Long Tail Keyword, Questions and Answers
For your texts, favor long tail keywords, i.e. those key phrases that include multiple terms and are particularly specific. The data confirm the importance of the long tail, given that more than 60% of searches are carried out through ‘questions’. In your content you will need to include both the questions that can be asked and the answers.
An optimization of this type also increases the chances of entering the featured snippets, that is, those organic results highlighted by Google within a special box at the top of the search results page. These are often favored by voice assistants to provide a quick and timely response to user questions.
YouTube – Videos as an answer to user questions
Among the most popular searches from the point of view of voice search we find the How To, or ‘how to do’. Among the first results, including featured snippets, videos are increasingly rewarded.
Both in the Voice field and in digital marketing in general, an excellent positioning via video is certainly something to focus on in the present. Remember that videos, like texts, must be well made, comprehensive and optimized!
Place your videos on Youtube and Google in a few minutes thanks to Video Visibility
SEO Local – The importance of Google My Business
1/3 of voice searches done via the phone are location based. The user searches for restaurants, businesses and addresses ‘nearby’. Local voice searches are mostly worded on the go and have a high conversion rate.
Local optimization becomes essential to make the most of voice search. A well-curated and optimized Google MyBusiness card turns into voice responses that can take users to our physical spots.
Conclusions on voice search in digital marketing
The success of a site on search engines increasingly depends on the ability to understand the search intent. Voice searches are now the future of people’s interaction with search engines. It will therefore be necessary to adapt your content and websites to this revolution.
Voice marketing involves the need to use an increasingly natural language in digital communication. The contents will have to provide questions and answers, focusing on increasingly specific keywords and reproducing more and more a human conversation. Only in this way will you be rewarded with excellent placements, becoming the first answer to people’s questions.
The voice revolution goes hand in hand with that of videos, which are increasingly becoming part of the results of users’ searches. We therefore recommend that you focus more and more on video marketing, and the best way to place your videos on the front page is Digital Visibility!